Wednesday, December 12, 2007



If you're a sports fan, you know about -- and probably have participated -- in something called "The Wave." It's a sports phenomenon that has significant political implications.The Wave occurs when people throughout the stadium – section by section -- stand up and raise their arms. The effect is to make tens of thousands of people behave in a way that resembles the rise and fall of an ocean wave.

It sounds like an exercise in silliness, but increasingly researchers studying human behavior and leaders have studied The Wave. They believe that it exemplifies a situation where the actions of the few – the people who start The Wave – end up influencing the behavior of the many – nearly everyone else.

To perceptive researchers, that sounds suspiciously like something similar to management and leadership. In fact, The Wave is a metaphor for those things.

Leadership -- in society, business, and politics -- means getting people to act spontaneously to influence others. It also means having them work in concert to achieve an end. The Wave occurs because people want to do something that helps the home team win.

In politics, “the home team” is a candidate who wants to win and needs popular support to do so.The Wave occurs when a few people start a movement. Quickly, people throughout the stadium being reacting in the same way – and influencing the actions of others near them. Soon, the people throughout a stadium are moving in unison.

Recently, I’ve written about a number of “wave-makers” who are assisting in the Russell Campaign. One of them is Pennsylvanian Melanie, a highly social and insightful restaurant worker. There's also Cindy (S.J. Reidhead) in New Mexico, who posts on the extremely popular site named ThePinkFlamingo. She's a professional writer who has a huge following and is directing many people to Russell's web site.

Another one is "Samantha West," a businesswoman who lives in Texas and is vigorously raising funds for Russell. Also, there’s “Jenn of the Jungle,” a Californian with a popular show on BlogTalkRadio and someone who recently interviewed William Russell. Douglas Gibbs of Political Pistachio radio has strongly supported Russell and had him on his show. As you've probably noticed, I'm a Pennsylvanian trying to "Make Waves for Russell."

Another extremely important figure in the Russell camp is Brad Marston from Massachusetts. He’s devoting most of his current energy to supporting John McCain’s effort to win the Republican presidential nomination – but he’s also a solid supporter of Russell.

The following is an e-mail Brad recently sent to "1,000 of his closest (political) friends":"Political muscle is built by talking to one person at a time. That is why I am reaching out to you today. This e-mail is going out to over 1000 people because I talked to 10 people who in turn, talked to ten more people. Help us make it 10,000 people simply by forwarding it on to your friends, family and contacts."

"So, 'What have you done today to make you feel proud?' It is a line from one of my favorite songs, 'Proud.' Another lyric is 'We need a change...Do it today...I can feel my spirit rising!' I think that says it perfectly. We do need a change."

"To make it happen, we need you to JOIN US ! We need you to DONATE , whether it be time, talent money or some combination thereof! Let's all end each day knowing 'I did something for the future of this nation I love so much. I did what I could to elect John McCain and I am proud of that.' If you can do that, I would be both proud and grateful. And so will the hundreds, perhaps thousands more who join us."

M. Brad MarstonNational Chair

Brad Marston started small – like “The Wave” – but has quickly built a strong base of support for his candidates. His e-mail above has gone to 1,000 people. He’s asking each of the recipients to contact at least ten friends and political allies. In fact, I’m doing just that in this column.

Do you want to change the political outlook in America? If so, you need to emulate people like Brad, Melanie, Samantha, Cindy, Jenn, and Douglas. Someone like Brad is potentially influencing the votes – and contributions – of tens of thousands of people.

And that translates into real political clout!

Note: If you'd like to join Bloggers 4 Russell, please either leave a comment or send me an e-mail at: Thanks!


Hey Palin fans,

This showed up on Instapundit this morning:

"THE SARAH PALIN JUGGERNAUT is gathering steam!"

The link will lead you to yesterday's endorsement of our movement by Charleston (WV) Daily Mail columnist Don Surber, which is big news in itself.

Instapundit is one of the biggest conservative blogs on the entire net (probably THE biggest); and if they call you a juggernaut, you're a juggernaut.

-- Adam Brickley, Founder, "Draft Sarah Palin for Vice President"


mccainminuteman said...

I just finished posting at the other site on the wave and as I stated there Brad Marston is a wave all by himself. He starts as a small ripple and by the time he makes it back to shore he is a full grown wave. Brad's momentum is always building.

Mad said...

Being that I'm part of Brad's wave I can vouch for the aforementioned statement pretty easily and with first hand knowledge.

Thanks for re-posting Brad's email and including the links to help our movement and more importantly John McCains.

We will do our best to reciprocate the support ye have given us.

Great Blog Maloney.

P.S. When do we launch the Bloggers for Palin?



Lucky13Marine said...

Interesting blog. whole lot of Russell . . . hope you have an impact and pull it off for your guy. Thank you for helping us in our effort to elect John McCain, and grow our wave to Tidal Proportions.

Semper Fi


Samantha said...

This is great. John McCain For President!!

Can we start a Wave to Send Murtha to Iraq? Or, Someplace worse?


blogs4mccain said...

Thanks for posting the links to the McCain site! McCain is clearly the most qualified and experienced man for the job. He's getting a surge in support from two vital constituencies right now that's going to help him carry NH and SC: Vets and Independents.

Stephen R. Maloney said...

Brad is something like an American national asset, and he recognizes that Russell and McCain are basically two peas in a pod, extremely fine men with distinguished military backgrounds. Vets are a critical constituency for both Russell and McCain. There are nearly 25 million veterans in the U.S. In the 12th congressional district of PA, there are perhaps 50,000.


Stephen R. Maloney said...

On the Bloggers 4 Palin: it already exists! Go to: Leave a note for Adam Brickley (from Colorado) who launched the "Draft Palin" effort. He'll add you to the list. Sarah would be a great choice for any of the potential nominees. Her son is an infantry soldier in the U.S. Army.

Adam's e-mail is:

Stephen R. Maloney said...

Samantha: You're great yourself you know? I believe Murtha needs to be redeployed someplace unpleasant: Saudi desert? Mountains of Afghanistan? Anyplace but Dallas?

Brad Marston said...

National Asset? whew!!!I blush...Just a guy who believes and strongly!

Nice to see some familiar and even unfamiliar names in here.

Stephen R. Maloney said...

Brad: You're not only very good at what you do -- you're also modest! And here you were "doing The Wave," and you didn't even know that waa what it was. I'll be saying more about Senator McCain in the days ahead.


I'm delighted by all the passion displayed by McCain supporters -- and Russell supporters. In fact, everyone who supports Sen. McCain should also be a strong backer of Lt. Col. Russell, Congresswoman Wilson, Eric England, and other veterans. The best way to support these distinguished veterans (and others like them) is to vote for them and donate to their campaigns.