I even mention a money-figure ($500,000) that I believe Russell needs, which is never done in politics! Of course, getting a significant amount of "early money" (almost a year before the elction) if you're a challenger -- like Russell -- is a little like pulling off a suntan in Johnstown on December 4. It's about 25 degrees and snowing in these parts by the way.
Today, I'm "suggesting" that the campaign get 1,000 tee-shirts (Russell for Congress!) for volunteers to wear proudly every day until they disintegrate. I don't blame the people at headquarters if they're rolling their eyes. To some of them I might as well be suggesting they buy 1,000 tiny mousetaps. "Mouskateers for Russell!"
The reason you never mention money goals is that (at least) three things can happen, all of them bad.
- You can be right on the number, which the media interprets as "barely met expectations."
- Or your number can be too high, which makes the press say "fell short of expectations."
- Or your number can be too low, which results in the story that you were "playing possum" and knew all along you were lowballing. (Mixed metaphor, I know.)
Http://camp2008victorya.blogspot.com will be folding up its tent near the end of December, but http://stevemaloneygop.blogspot.com will go, in the poet's words, "as long as forever is." Please visit it, bookmark it, and recommend it to 500 of your closest friends.