Pro-Life social conservatives: When Sarah found out that her unborn son, Trig, had Down Syndrome, she and her husband elected to have the child. Her point was that God has a purpose for every human being. When Trig was born, the Palins' press release began with these words, "God has blessed us . . . ." The fascinating point was that they meant every word of it.
Of supreme importance: Sarah could be particularly helpful in battleground states with large numbers of working class voters, including Pennsylvania, Ohio, New Jersey, and Michigan.