It's critical that Republicans -- candidates and we plain ole activists -- get across solid information about taxes and other issues. Most people believe individuals with relatively modest incomes pay most of the taxes, while the "rich" have access to CPAs and a host of "loopholes."
The truth is far different from that assumption. In fact, half the income earners in the U.S. pay little or no federal income taxes. They do shell out PAYROLL taxes for Social Security and Medicare, but income taxes are another matter.
How can we get these points across? And should we even try? Frankly, many people are satisfied living in a cocoon of misinformation.
I've been reading an outstanding book called Made to Stick: Why Some Ideas Survive and Others Die. It's by brothers Chip and Dan Heath and published by Random House. It offers suggestions on how to get ideas to stick -- to take hold in people's heads and hearts.
Tomorrow, I'll discuss the way we get people to accept and act on ideas. Hint: We can't do it by statistics alone, because too many citizens either don't understand statistics -- or don't believe them. Take a look at the October 14 column, and return tomorrow for more discussion.----------------------------
CNN announced today (3:40 p.m. ET, October 16, 2007) that a new national poll has come out with implications for Democrats, Republicans, and Independents. "I think I have the best chance of defeating Hillary Clinton." (Rudy Giuliani)